Can Country Music Newcomer Michael Lee Austin Compete With
Raleigh, NC – The question is this… can a virtually
unknown country music artist, on a new label, compete head
to head with country music superstar Kenny Chesney during
his debut album release?
Chesney’s latest album due out November 8th “The Road & The
Radio” and Austin’s debut album “Labor Pains” will both hit
media outlets the same week.
When asked about this Austin had this to say… “I know it may
seem like album suicide to release my first album the same
week as Kenny Chesney, but we have built a pretty strong
online fanbase and we are going against the grain a bit with
our promotion. All I can really say is I hope that Kenny has
a little compassion and sends some of those sales my way.”
Austin’s website (www.MichaelLeeAustin.com) has been
literally giving away FREE fan club memberships from his
website for the past few weeks and building a strong online
Armand Morin, VP of Marketing for Alive Records, Austin’s
label states… “We don’t really plan to market Michael in the
traditional way as the major labels at first. Our initial
game plan revolves around our strong point of online
marketing. Yes, we’ll be in iTunes, Napster, Yahoo Music and
others, but we will also be marketing directly through our
Michael Lee Austin’s album “Labor Pains” due out the week of
November 7th has been touted as a refreshing revival of a
traditional country sound. Radio promoters all across the
country are getting rave reviews from listeners and can’t
play the title song “Labor Pains” enough.
Steve Levesque/Guy McCain
Luck Media & Marketing, Inc.